Why Transparency Is Non-Negotiable for Business Survival
In a global economy increasingly shaped by regulatory pressure, consumer awareness, and reputational risk, transparency is no longer a corporate virtue—it is a survival imperative.
Author: MeiLin Wan
MeiLin Wan is the Founder and CEO of GenuTrace™, a company dedicated to scientific traceability in global supply chains. With over 20 years of experience advancing supply chain transparency, including nearly two decades at Applied DNA Sciences, she has led global initiatives for retailers, mills, and manufacturers. At GenuTrace, MeiLin combines forensic science, tracer technologies, digital product passports, and blockchain to help companies verify material origins, prevent greenwashing, and align traceability with ESG and compliance goals. She believes traceability is more than a tool — it is a strategy to build trust, protect brand value, and ensure accountability across industries from apparel to raw materials.