Zsofia Kollar (she/her) is the founder and CEO of Human Material Loop, where she leads the strategic direction of the company, transforming abundant and overlooked keratin waste into new materials. She believes waste is simply raw material in the wrong place. She is also a designer, researcher, and author of Object-Oriented Identity, and a lecturer at the Royal Academy of Art, The Hague.
What drives the economy at scale is not just production or efficiency; it is culture. The mainstream, what people adopt, imitate, and normalize, determines where demand concentrates. This is what the zeitgeist really is in economic terms: a shared direction of desire.