According to the Denver Public Library, the number of beauty parlors in the United States increased by an astonishing 800 percent from the 1920s to the 1930s. So, what was driving this surge in popularity? Waves, of course! Achieving the perfect curls became a major trend, and people experimented with various techniques to get the look. Some popular methods included comb and finger waving, which allowed for a more natural, air-dried style, while others used marcelling, a technique involving high-heat curling tongs and chemicals to create long-lasting curls. This fascination with waves marked a significant shift in beauty trends, reflecting the growing influence of salons and the evolving standards of beauty during the early 20th century.
