Interview with Leonardo Avezzano from Everest Base Camp
We did not sit down with Leonardo Avezzano in the same room. In fact, the idea of “sitting down” feels slightly misplaced when the person in question is at a base camp on Mount Everest. Presence, in his world, rarely aligns with convention.
Make it Boring
The circular materials that change the world don’t dazzle. They vanish into the machines we already own — and that’s the whole point.
What Globalization Promised, What It Delivered
A system designed primarily for efficiency has concentrated risk in ways that are now unfolding in real time. Fragile supply chains depend on a small number of chokepoints. Environmental damage is displaced rather than reduced, with ecosystems under pressure in regions where regulation is weaker. Labor is distributed unevenly, with protections and wages varying widely across borders. At the same time, the economic gains of global integration have not been shared equally, contributing to rising inequality and social tension within countries.
The Material Is the Message — How Surface Choices Shape Spatial Experience
The materials used in a space can influence the way we experience that environment. And the way you feel can be designed.
The Looney Story of Stripes
Stripes are all over the place. From kitchen towels through the most eloquent hotel interiors to beach parasols, they radiate great taste without trying too hard.
How culture drives the economy
What drives the economy at scale is not just production or efficiency; it is culture. The mainstream, what people adopt, imitate, and normalize, determines where demand concentrates. This is what the zeitgeist really is in economic terms: a shared direction of desire.
The Paradigm of the “Ick”
Once, a man was called a madman for making ice. Today we drop it into every glass without a second thought. The same invisible threshold stands between us and the future of our materials — and on the other side of it sits something remarkable: a fibre grown on our own heads, cleansed by science, spun into something purposeful. Softer than prejudice. Stronger than habit. The only thing standing in the way is not technology. It is the way we see.
Why Sustainable Manufacturing Starts at the Source | by Julia L Freer
Slapping “recyclable” on your product doesn’t make it sustainable. Real sustainability starts with asking tough questions about your material choices and if we keep extracting more materials instead of reusing what we have it’ll slap us in the face — by award-winning author Julia L Freer
Meet Ron Keulers – CTO – From Fiber Engineering to Circular Innovation
Textiles are essential to everyday life, shaping what we wear, how we live, and the products we use. They combine function and performance, from comfort and durability to technical uses in industries like interiors and transportation.
Fiber production continues to increase
Total fiber volumes used for apparel, home textiles, footwear, and other applications show that global fiber production increased from 125 million tonnes in 2023 to 132 million tonnes in 2024.